The Team Behind EEMC

The passionate people who bring the
East European Music Conference to life.

Roxana Luca

Roxana Luca

Production & Safety Program Lead

Roxana Luca is an event production professional with over 18 years of experience in coordinating complex projects, from concept phase to implementation. She has contributed to the delivery of major events, such as Michelle Obama's visit to IMPACT Bucharest, or Pope Francis' visit to Blaj, as well as various international productions for TheWay, BG Sound, ARTmania, Emagic, Pozitif Live and many other organizers. Specialized in production and event safety, Roxana integrates crowd management into the strategy of each project, considering safety an act of responsibility, not just a technical obligation. Since 2024, she has been a member of the steering committee of the YES Group (YOUROPE Event Safety Group). At the European Festival Awards in January 2025, she received the Event Safety Award, representing the Project Center of the Municipality of Timișoara, for the design and implementation of the closing event of the Timișoara 2023 - European Capital of Culture program, with over 60,000 participants. As a mentor within the Romanian WomenInMusic program, Roxana supports professionalism built on character, consistency and commitment, encouraging new generations to develop both technical skills and integrity in a dynamic and demanding music industry.

Alexandra Bogdan

Alexandra Bogdan

Strategic Policy & Institutional Relations

Alexandra is a strategic policy and institutional partnerships professional with experience across public institutions, cultural organizations, and the private sector. Throughout her career, Alexandra has coordinated and implemented projects funded through European and national programs, contributed to public policy development, and managed complex initiatives involving public institutions, cultural organizations, and international partners.

Anca Spiridon

Anca Spiridon

PR Manager

Anca is a communications professional specializing in cultural projects, where she develops and implements media strategies, partnerships, and storytelling that bring complex artistic initiatives closer to their audiences. Since 2015, she has curated and communicated a wide range of cultural projects, from independent initiatives to large-scale events. For the East European Music Conference she is in charge of PR and Media Relations, coordinating the Comms team. She has worked on major cultural programs and festivals, including the Timișoara 2023 – European Capital of Culture program, where between 2023 and 2024 she coordinated media relations with local, national, and international press. Since 2022, she has been part of the Electric Castle team, coordinating the implementation of EC Talks. Her work also includes communication for large music events and artists such as Ed Sheeran, Scorpions, Deep Purple and Postmodern Jukebox, alongside communication strategies for multidisciplinary cultural projects, film festivals, performing arts initiatives, and independent artistic platforms.

Ionela Barbu

Ionela Barbu

PR Executive

Ionela Barbu works in PR, communication, and event organization, particularly in the music industry, but also in cultural projects and live events. She collaborates with artists, festivals, and creative initiatives to tell stories that reach people and build real visibility around the projects she believes in. Over the years, she has worked with festivals such as Electric Castle, Rocanotherworld, Balkanik Festival, and Classix Festival, navigating with ease between strategy, improvisation, and the unpredictable rhythm of the creative industries.

Paula Artin

Paula Artin

Social Media Specialist

Paula is a social media expert specializing in event and festival communications. She develops strategies that address all stages of online presence: before, during, and after events. Paula crafts micro-copy and leverages platform-specific tools to enhance communication. Since 2019, she has supported small and medium-sized festivals, cultural projects, and films. At EEMC, she creates and adapts our social media presence to consistently communicate our values, mission, and ideas across all channels. She has worked with music festivals including Holzstock Indie Festival, Balkanik Festival, Brașov Jazz and Blues Festival, and other culturally focused festivals such as Urban Eye Film Festival, RADAR New Media Art Festival, Dracula Film Festival, Dracula TiMes as part of the Timișoara 2023 – European Capital of Culture program, Collage Festival, SURSA International Light Art Festival, Strada Armenească Festival, and mixed-media art exhibitions such as steaua.young and innocent days or Grădina Deliciilor Sintetice in Timișoara.

Claudiu Stanciu

Claudiu Stanciu

Technology & Innovation Lead

Claudiu Stanciu is a technology strategist with deep roots in the Romanian live events industry. For over 15 years, he designed and led the full-stack marketing and mass communication efforts behind some of the country's most recognized cultural events — ARTmania Festival, Blaj aLive, Jazz in the Park, International Tattoo Convention Bucharest, and Târgul de Cariere — with a lasting passion for digital and audience-first thinking. Today, as Product Manager at SEOmonitor, Claudiu works at the forefront of AI and data — designing intelligent content systems, managing production-grade LLM infrastructure, and building tools that connect emerging technology to real-world outcomes. At EEMC, he brings these two worlds together — offering the live events industry a practitioner's perspective on how AI, data, and digital transformation can create new opportunities for promoters, festivals, and artists.

Cristian Râmniceanu

Cristian Râmniceanu

Project Manager

Cristian is the Project Manager of the EEMC Conference, where he oversees the planning, coordination, and execution of the event. With over a decade of experience in performance marketing and digital advertising, Cristian has worked with international ecommerce brands to develop data-driven advertising strategies and scalable growth initiatives. Cristian’s approach combines strategic thinking with hands-on execution, focusing on turning data into clear decisions that improve marketing performance and business growth.

Mircea Laslo

Mircea Laslo

Content Writer

Mircea Laslo is part of the EEMC team as a content writer and translator, keeping the tone of communication straight and steady. He has worked as a cultural journalist, literary secretary, dramaturge, translator and copywriter, in varied environments and for many projects, and had brought his love for words and whimsy to all of them throughout the years. He likes to walk the thin line between clarity in communication and respect for the readers’ intelligence.